Campaign Marketing
This ongoing project highlights my work with a client and colleague to launch Fossil & Mineral Alley Show, scheduled for 2027. Together, we are building the brand through strategic messaging, website development, social media planning, and promotional assets designed to increase awareness and support vendor growth.
This section highlights email marketing campaigns spanning product marketing, event marketing, customer acquisition, and retention. I managed end-to-end execution, including strategy, messaging, A/B testing, performance analysis, and collaboration with design teams to create engaging customer experiences.
Social Media
This section showcases LinkedIn campaigns created to support event marketing, demand generation, and brand awareness. Each post was developed through cross-functional collaboration and tailored to engage B2B audiences. (Click on the images to view the full post.)
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The videos linked to the buttons below highlight B2B campaigns I managed in partnership with a video agency, designers, and cross-functional marketing teams.
